When taking photographs of products and experiences for National Sales campaigns, use the tips below to create beautiful custom photographs for client campaigns.
- Clear, in-focus & well-lit. For best lighting use natural light, and avoid using the flash.
- Make sure the product and brand name clearly visible (no competing logos in shot)
- Neutral or ‘on brand’ background/backdrop.
- Consider editing – no filters! Images should be adjusted for white balance (not too blue and not yellow), sharpness, and cropping should be considered.
- Shoot for the platform (ie, WP featured image (also works well on WP) is about 2:3, IG is 1:1, IG stories are more vertical.
- Simple, well-thought-out images are often the most effective.
- If using a photographer’s images make sure you have permission and appropriately credit.
- Make sure images are large enough for WordPress.
More tips on image sizing here:
Post Images::
- Featured Images: 300 pixels wide by 200 pixels high
- Full Width Images: 300 pixels wide
- Slideshow Images: 980 pixels wide by 400 pixels high